![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/1184083f-27d6-4e8f-8675-2be7ad09c268_rw_3840.png?h=20d1b909d7e185866827a3ba63ac8db4)
This project is based on a careful analysis and research of existing monograms, with the aim of designing an original branding to define the client's identity.
Starting from the letters A and M, a study was made on the primitive forms of the initials, obtaining an equilateral triangle and a square. These were subsequently intersected to create a graphic element attributable to the customer's activity.
A geometric font was chosen for the logotype to recall the shapes of the brand's constituent elements.
![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/53982ab2-6a86-4cb1-ad8b-133ea3630d64_rw_3840.png?h=68b96c769a18ece70227903149b28439)
![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/3336b5a7-7c7a-4d82-a377-b4adb2a293ae_rw_3840.png?h=324f4cf431f33f9bc7f495b525c3d8fc)
![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/84261497-29e3-411b-b859-1e15aa0b6403_rw_3840.png?h=e38afb5d15472bd573681e0418dc696e)
![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/7eb59ce0-965d-4075-b5a5-f65c5db6ac6c_rw_1920.gif?h=1c57aafd6308bbc0b0525f953df3ba65)
![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/f60fd7fd-3bd3-4b3b-b651-6905b4c6dc89_rw_3840.png?h=50dad5ea146b597f12852cb13b43d03f)
![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/2afbd5c5-a0f1-464c-b608-1669f005f448_rw_1920.jpg?h=8ea8fa8e83b4e42f03195ce55ecc3554)
![](https://cdn.myportfolio.com/d9e06bce-4fbc-4ac8-bc8f-eb6c302c32a8/70ba8fe2-e9c2-46d8-90c8-4ac38aef18e6_rw_3840.jpg?h=4d6b8b56360d25edf24fa6a24de46bd0)